\n| Unvetted dropship marketplace<\/td>\n | Low<\/td>\n | Weak<\/td>\n | Rarely right for serious brands<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n30\/60\/90 day rollout plan<\/h2>\nDays 1\u201330:<\/strong> Approve logo lockups, blank list, 6 SKUs, funding rules.
\nDays 31\u201360:<\/strong> Soft-launch store to one department; collect size feedback; order first bulk event wave.
\nDays 61\u201390:<\/strong> Expand catalog carefully; add drinkware\/stickers; document imprint standards PDF.<\/p>\n
\nArt, legal, and brand-risk controls<\/h2>\nBranded fulfillment fails in quiet ways:<\/p>\n \n\n\n| Risk<\/th>\n | Control<\/th>\n<\/tr>\n<\/thead>\n | \n\n| Off-brand blanks<\/td>\n | Approved style # list only<\/td>\n<\/tr>\n | \n| Wrong logo version<\/td>\n | Single \u201cmerch master\u201d file pack (left chest, full front, embroidery)<\/td>\n<\/tr>\n | \n| Trademark misuse by local teams<\/td>\n | Central store + policy email<\/td>\n<\/tr>\n | \n| Low-res uploads from managers<\/td>\n | Template + auto-reject under 300 DPI \/ non-vector when required<\/td>\n<\/tr>\n | \n| Campaign end-date ignored<\/td>\n | Catalog end dates + archive SKUs<\/td>\n<\/tr>\n | \n| International IP issues<\/td>\n | Geo rules on storefront<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Give managers a one-page ordering policy<\/strong> instead of a 40-page brand book nobody opens.<\/p>\n
\nSize runs, exchanges, and inclusive fit<\/h2>\nApparel is where programs bleed money:<\/p>\n \n- Publish a size chart per blank (don\u2019t mix Gildan and fashion blanks without labeling).<\/li>\n
- For company-paid gear, consider home try-on<\/strong> policies carefully\u2014theft\/loss rules must be clear.<\/li>\n
- Offer at least XS\u20133XL<\/strong> (ideally broader) for all-hands visibility.<\/li>\n
- Women\u2019s \/ unisex \/ men\u2019s fit notes prevent the \u201cmen\u2019s medium in women\u2019s\u201d confusion\u2014link related sizing content when published.<\/li>\n<\/ul>\n
On-demand shines here: you are not stuck with 40 leftover mediums of a retired slogan.<\/p>\n
\nKitting & onboarding workflows<\/h2>\nA practical new-hire kit:<\/p>\n \n- Welcome card (print insert)<\/li>\n
- Decorated tee or polo (correct size collected in HRIS)<\/li>\n
- Drinkware or tote<\/li>\n
- Sticker \/ pin<\/li>\n
- Optional lanyard + badge holder<\/li>\n<\/ol>\n
Bulk kit path:<\/strong> assemble in waves before start dates.
\nOn-demand path:<\/strong> trigger order on hire ticket; accept multi-package arrival.<\/p>\nTrack kit completion rate<\/strong>, not just order placement. A bottle that arrives three weeks late still counts as a miss for employee experience.<\/p>\n
\nMetrics that matter (skip vanity)<\/h2>\n\n\n\n| Metric<\/th>\n | Why<\/th>\n<\/tr>\n<\/thead>\n | \n\n| Cost per retained item at 90 days<\/td>\n | Stickers vs jackets tell different stories<\/td>\n<\/tr>\n | \n| % orders needing remake<\/td>\n | Art\/size quality signal<\/td>\n<\/tr>\n | \n| Event stockout incidents<\/td>\n | Bulk planning quality<\/td>\n<\/tr>\n | \n| Store adoption rate<\/td>\n | Are employees actually using credit?<\/td>\n<\/tr>\n | \n| Average ship time vs SLA<\/td>\n | Fulfillment health<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n If leadership only asks for \u201cmerch ROI,\u201d answer with recruiting\/brand visibility proxies<\/strong> plus cost control\u2014not fake revenue from free employee gear.<\/p>\n | | |